Cruel to Be Kind

Imagine that someone you care about is procrastinating in advance of a vital exam. If he fails the test, he will not be able to go to university, an eventuality of major consequence in his life. If positive encouragement doesn’t work, you might reverse strategy, making your friend feel so bad, so worried, so scared, that the only strategy left is that he starts studying like mad.

Sometimes, the only way to help someone seems to be a cruel or nasty approach – a strategy that may leave the ‘helper’ feeling guilty and wrong. Now research from my team at the Liverpool Hope University in the UK sheds light on how the process works.

We typically equate positive emotions with positive consequences, and there’s research to back that up.

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